Why you should have your web site professionally designed
We are a professional, business only, web site design and hosting company. Why should you pay us to design a web site for your business? These days, almost anyone can design a web site for little or no cost at all. Simple. The benefits of higher return on the investment. A web site designed by a professional can really provide bottom line benefits for your company that increase your web site's traffic, usage, and most importantly, your profit.
Our, and other professionals, research data demonstrates that professionally designed sites return better profits and have a higher likelihood of producing success. We have "inherited" many web sites that were not professionally designed. As these sites underwent redesigns, we carefully tracked the results through our professional, business oriented site statistics logs.
The customer with these web sites came to us because, unfortunately, they were not returning even their initial investment. Many of the sites that fail are not designed by fully trained and established web and Internet marketing professionals. Independent monitoring firms report that 80-percent of all web sites fail to return their initial investment. When you consider that many of these web sites were using only the cost of a program and a hosting fee as the cost basis, this is an appalling statistic. Labor, yours or ours, is not really free. When we charge a fee, it is for the time and expertise involved. When the site owner or one of their employees spends the time and effort to attain expertise, and uses it to design and perform Internet marketing, this is a redirection of their time. This time could usually be better served in their traditional activities to operate and sell their business. This corresponds to lost profits that often far exceed the cost of the web design professional.
The results from our tracking studies are astounding. Typically, the number of unique visitors for each site increases by a factor of 10 (1,000%) in the first month. Some has visitation rates that jumped over 10,000% during the first week that a new site went live. Within the first six months, each sustained an increase in traffic of approximately about ten to twenty times. In addition, we found that visitors examine more pages and spend over more time exploring the professionally designed site. The visitor's perception of the company must have improved too, as our feedback from the web site customers tells us that sales leads and information requests increases between 700%-1000%. An average return on investment from a professional web site of $20 for each dollar invested are not uncommon.
But it is more than just the physical page that has had the professional web design service. Our professional advice is a part of the web design service. It is amazing how many people fail to integrate their web site into their total marketing plans. Dan Hanttula (president, HomeRun Advertising & Web Design) had his firm measure e-mail and e-'zines affect. They believe that over 50% of increased traffic comes from e-mail's that surfers send to their friends and associates when they came upon the newly designed site. Additionally, that fans of the company or others that post announcements on news groups can generate an additional 200%-300% increase in traffic. One company "induced" traffic by sending out an inexpensive postcard with their newly designed homepage on the front. The results were a constant 200% increase in traffic over a three week period.
One of our sites obtained two newspaper reviews of their business as a result of their web site. These favorable reviews produced an astonishing 10,000% temporary increase of business with an increase in long term business of 20-percent for each review. A single online article that praised one company's new web site design increased their traffic over 10 times for the entire week that it ran! Residual traffic comes in for weeks.
Experts agree that the Internet is flooded with substandard web sites that present an unclear message, do not have a clear goal, or just drive the visitor away. A recent web design forum confirmed that other web design professionals estimate that a professional web design is 20 times more effective than the nonprofessional.
A poorly designed and implemented web site can actually damage the company's image. Further, the cost of trying to expand a web site that was built on a poor foundation can be higher than throwing it all out and starting anew.
The Internet is a proactive communications tool. It reverses traditional roles. Customers can now actively seek out your products and services. You can support the existing customer and gather new ones for the cost of a few web pages that are available 24-hours per day. Once a web surfer leaves your site, the impression you've created remains with them, just like a television commercial or clever jingle. It is that consumer that returns to your web site that is probably your buyer. This alone should be an incentive for creating the best image possible.