Why you should have your site hosted on a true business server
Our server is a business hosting only server. We don't directly sell dial in access, or personal web sites. We are a professional, business only, web site design and hosting company. Why should you pay us to host a web site for your business? Today, the dial-in provider offers it, and their are lots of locations where you can get a site for little or no cost at all. Simple. The benefits of higher return on the investment. A web site hosted with a professional business only connection server can really provide bottom line benefits for your company that increase your web site's traffic, usage, and most importantly, your profit.
Our, and other professionals, research data demonstrates that professionally hosted sites return better profits and have a higher likelihood of producing success. We have "inherited" many web sites that were not professionally hosted and designed. As these sites underwent redesigns, we carefully tracked the results through our professional, business oriented site statistics logs.
The customer with these web sites came to us because, unfortunately, they were not returning even their initial investment. Many of the sites that fail are not designed by fully trained and established web and Internet marketing professionals. Independent monitoring firms report that 80-percent of all web sites fail to return their initial investment. When you consider that many of these web sites were using only the cost of a program and a hosting fee as the cost basis, this is an appalling statistic. Labor, yours or ours, is not really free. When we charge a fee, it is for the time and expertise involved. When the site owner or one of their employees spends the time and effort to attain expertise, and uses it to design and perform Internet marketing, this is a redirection of their time. This time could usually be better served in their traditional activities to operate and sell their business. This corresponds to lost profits that often far exceed the cost of the web design professional.
Dial-in servers are not optimal business hosting services. The reason for this is that their server's processors spend a lot of time running the dial up activities. Add to this that their "bandwidth," a kind of pipeline to the Internet is filled by the people using it to get out of the site. They are not a customer for your business. However, in a site with dial in services, they are taking away from the customer who is wanting to visit your site. They have to share that reduced bandwidth, and that means slower access to your web site for that potential customer. Dial in services are also very technically troublesome. That means more downtime for the server. Of course, if the server is down at the moment your potential customer tried to visit, they may never visit.
Servers that are oriented towards generating advertising traffic are not a good choice. They make their money on advertising and often offer free hosting. This advertising takes up bandwidth that slows your customers access. While they are connected the Internet "backbone" with a very high speed connection, they have a vested interest in obtaining many sites that are not popular. Sites that successfully generate business traffic reduce their profitability. They often remove such sites from their server without recourse. That means that all the hard won results, are suddenly lost. Maybe forever. This lack of reliability and added overhead of advertising by others around your site, makes these services a poor choice for a business wanting to succeed on the Internet.
A large number of servers are popping up that are operated using ISDN or other standard copper communication lines. The price for such connections are very low. A typical server will have at more than 20 business hosted within it as virtual domains and each of those may have many more business hosted within them. An ISDN line can only handle 128 Kbytes/sec throughput. Thus, only four visitors can receive data at the standard modem speed of 33.6. Successful sites should have a couple of customers accessing at once. If only two customers are accessing each virtual domain, and 20 domains are present, the site is so over saturated that access speeds of 200 bytes per second become common. Users with 56k modems or higher are subjected to such poor access that they will quickly leave. More than 80-percent of home users will probably leave with this poor an access. Business to business, try as much as 99-percent.
The optimum business hosting service is one that has T3 connections. T1 connections are appropriate for some types of operating systems such as NT4 systems. Some form of Unix operating system usually produces the best results from a downtime and visitor access standpoint. Additionally, the capacity to bring up another machine should one fail is needed. This way, should a total disaster strike on the server that you happen to be hosted on, another machine has the backup placed on it and is back on line within almost no time. (We had a motherboard suddenly and without warning fail on one of our machines and the customer's web sites were back on line within a half hour.) The optimum business hosting services do not, and cannot, compete with ISDN or other similar hosting services. A single T3 line costs well over $6,000 per month for its service fee alone. A UNIX server, $60,000 in hardware alone. Add to this routers, wiring, and all the rest of the hardware it takes, and it can be seen that the cost of this hardware, ongoing maintenance, and connection charges, even after distributing through a large number of clients, makes it impossible to offer services at the same cost as a small computer hooked to a $80 a month ISDN line. The optimum business hosting service is not expensive but it is more than these other services. However, they pay off much better than other types of hosting services. In reliability and service.